Guadalupe Alvarez
Creative Director & Founder

Guadalupe Alvarez is the founder and creative talent behind Penzi. Born and raised in San Miguel de Allende, Guadalupe studied Communications at La Universidad del Nuevo Mundo in Mexico City. She strongly believes in showcasing the beauty of this magical town in the heart of Mexico by using the talents and experience obtained from her extensive background in event and product production, making her one of Mexico's most innovative event producers.

Before her career in wedding planning and event design, Guadalupe ran and owned her own houseware company, producing goods for clients in the United States and Europe. Through this experience, Alvarez gained a significant understanding and love of designing environments in a way that is appealing to all nationalities. She later co-founded, designed, and produced Mary Jane Bags, unique and fun oilcloth bags for the home.

Through her extensive travels with her two sons , Guadalupe was inspired in Kenya, Africa more than ten years ago by the Swahili word Penzi which means "Love and desire". She has studied event planning extensively under some of the industry’s best including celebrity event planner Preston Bailey, she has been named one of 100 best planners in the world ( 2021, and 2022 ) by DWP Insider based in Dubai, she knows that this is only possible because she has a team of dedicated professionals that take care of all of her clients.

Her passion and vision for creating unique and extraordinary experiences for her clients shines through in her distinct style and design. Her taste and vision is what makes Penzi unique, and she continues to remain one of the top wedding planners of San Miguel de Allende and the world.

From traditional Mexican decor complete with papel picado to a more formal classic American wedding, Gudalupe and her team are committed to bringing you your day and your vision.